Understanding Business Insurances


In the general context of business planning, and also in the specific contexts of business continuity planning and succession planning, one of the topics that we at the Kansas SBDC frequently discuss with clients is the importance of having necessary and appropriate insurances.  Often, we recommend business owners confer with several members of their BAIL team about insurances. (BAIL is the acronym for Banker, Accountant, Insurance agent and Lawyer; but a BAIL team is a business’s group of  key advisors  which often will extend beyond these four individuals. It may include, e.g., a marketing consultant, a manufacturing consultant, and/or a freight forwarder – and, of course, in the case of our clients, their SBDC Business Advisors!)

Though not exhaustive, below is a lengthy list of types of insurances that small business owners might discuss with members of their BAIL team. Important topics to discuss include exposure to legal liability, exposure to financial risks, business opportunities, business continuity, risk mitigation and recovery, support services, mandatory areas of coverage, recommended areas of coverage, duplication of coverages, unnecessary coverages, recommended amounts of coverages, costs of coverages and how to contain them, deductibles, terms and limitations of coverages and exclusions. It is important for business owners to ask questions, to read and understand their policies, to have access to the document(s), and to keep them up to date.

Business Interruption Insurance (or Contingent Business Insurance) gives the business owner a defined amount of income for a certain period of time if the business is closed due to a catastrophe such fire.

Commercial Automobile Insurance on vehicles owned by or used for the business can include liability, medical, and comprehensive insurances and might also include industry specific coverages, e.g., for construction or for mobile-food- businesses.

Commercial Property Insurance  typically covers buildings and contents (e.g., equipment, inventory, furnishings, documents) and exterior fixtures (e.g., signage, lighting, fencing)  in the case of storms, fire, burst pipes, explosions, theft and vandalism. It is worth understanding the limitations of commercial property insurance. For example, inventory is typically covered only when it is on the insured property (or within so many feet of the property) and not when it is in transit. It should also be noted that home-based businesses may not be covered under their home-owners insurance policy and may additionally require commercial coverage for the business.

Cyber Liability Insurance (or Cyber Risk Insurance) is becoming more important with the devastating effects that cyber attacks can have on small businesses. This type of insurance can cover things such as business losses, the costs of investigations and notifications, and liability.  (Related reading …)

Defalcation, Embezzlement, and Fraud Insurances, Employee Bonds, and Fidelity Bond Insurance are types coverages against employee theft (internally or externally) and criminal or inappropriate behavior.  (Related reading on … defalcation, embezzlement, employee bonds.)

Directors and Officers Liability Insurance (also called D&O Insurance) is available for the Board of Directors/Officers of for-profit as well non-profit businesses to reimburse expenses related to their legal defense against accusations of poor financial management and possibly wrongful acts. (Related reading …)

Employee Non-Owned Auto Insurance. Auto insurance is vehicle specific. This gives a business coverage if one of its employees gets into an accident while driving a personal vehicle for business.

Export Credit Insurance insures exporters who extend credit to foreign buyers against non-payment by those buyers due to commercial or political risk. (Related reading …)

Flood and Earthquake Insurance While property insurance covers structures, inventory and signage in case of events such as break-ins, fires, and storms, losses from wide-spread events such as floods and earthquakes are generally excluded and require separate policies.

Fiduciary Liability Insurance is liability insurance for fiduciaries of employee benefit plans. (Related reading …)

General Liability Insurance offers coverage of expenses related to injuries of non-employees on a business’s property, damages caused by the business to another’s property, and some claims related to intellectual property in advertising. (Related reading …) There are many things that are not covered by general liability insurance and so it is important to understand what other insurances one might need.

Health Insurance can help keep employees, including the owner, healthy and factor in to employee retention. In addition, by offering, or at least making Disability Insurance and Life Insurance availablebusiness owners can show that they care about the financial well-being of their employees and employees’ families.

Inland Marine Insurance (sometimes called Floater Policies) covers inventory or equipment while it is in transit – typically over land – or while it is being held by a bailee or being warehoused at another location. It can also cover moveable property (e.g, artworks, jewelry, computers), moveable equipment (e.g,  photography, medical or construction equipment), and items involved in communications (e.g., radio towers) and transportation (e.g., piers). This insurance generally offers coverage against theft and damages due to collisions, but may also offer coverage for damages due to delays. (Related reading …)

Key Person Insurance (also called Key Employee Insurance) is life or trauma insurance on any individual (e.g., the business owner) without whom the business would struggle to survive in the short-term. This insurance can be a component of the succession and continuity planning of a business. (Related reading …)

Ocean Marine Insurance covers goods while in transit over international or domestic waters by ship or plane. It also offers coverage for businesses such as marinas, marine construction, marine transportation, marine research, commercial fishing and, in some cases, water-related tourism.

Patent Infringement Insurance can cover the costs of a business’s defending itself against deliberate or accidental patent infringement.

Product Liability Insurance for businesses such as manufacturers, distributors, retailers and contractors insures against claims made for liability due to design, manufacturing or marketing and labeling defects in products. (Related reading …)

Professional Liability Insurance (also known as Errors & Omissions Insurance) offers coverage against a customer who claims losses due to dissatisfaction with the business’s work. This type of insurance is industry-relative.

Speciality Insurances are available for a wide range of specific industries and professions such as agriculture, equine-based businesses, aviation and unmanned aerial vehicles, healthcare, food-services, etc.

• Trade Credit Insurance is available for domestic and international transactions. It can be used, e.g., when a seller wants to extend credit to a buyer in order to allow the buyer time to raise cash to pay for the purchase. It insures against non-payment and is available on a per-transaction basis or over all sales. Export credit insurance, above, is a type of trade credit insurance. (Related reading …)

Workers Compensation Insurance This provides insurance provides coverage to cover costs of medical treatments, disability claims and death benefits in case an employee is injured or killed while working. (Related reading for businesses in Kansas …)

Some of these insurances are quite common and generally recommended (e.g., general liability). Others are not as common as perhaps they should be (e.g., business interruption insurance); and yet others are important only in specific circumstances (e.g., export credit insurance). Before making decisions about what insurance to get or not to get, it is important for business owners to educate themselves, confer with trusted advisors, consider what they have to protect, understand the ways in which insurances can help with risk mitigation and business recovery, investigate whether carrying certain insurance coverages might allow them to expand their business, understand what insurances won’t cover and their limitations, and evaluate how insurances fit into their general business plan, business continuity plan and/or succession plan.


Laurie Pieper, Ph.D.

Business Advisor

Washburn University SBDC

America’s SBDC Kansas

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Cybersecurity Awareness: It’s Not Just for IT Professionals


Many small businesses think of their IT professionals as their cybersecurity superheroes, their ever-vigilant line of defense.  True though this may be, talk to any IT professional  and he or she will tell you that cybersecurity is not just an issue for IT guys/gals. It is an organizational issue. Business ownership/leadership/management needs to be educated about risks and risk mitigation and involved discussions about cybersecurity in order to plan strategically and lead from a position of knowledge and preparedness.

The Kansas SBDC Cybersecurity Forum – coming up on April 25th in Manhattan – is designed to help our extended small business community understand cybersecurity and related issues in order to mitigate the risks and stay strong in today’s ever-changing world.  If you are someone who reasons, “I’m not an IT person so I don’t need to know about cybersecurity,” this event should change your way of thinking. We hope to see you there!

Learn more about the Kansas SBDC Cybersecurity Forum coming up on April 25th.

Register here to attend.

Related Post:

Kansas SBDC Cybersecurity Forum

(Cartoon top, used by permission from Randy Glasbergen.)

Laurie  Pieper, Ph.D.

Business Advisor

Washburn University SBDC

America’s SBDC

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Congratulations to NorthWind Technical Services on Your Exporter of the Year Award!

Congratulations to NorthWind Technical Services LLC on receiving the Kansas SBDC Exporter of the Year Award for the Washburn University SBDC! It is an honor to recognize their accomplishments and their contributions to the region.

Learn more about NorthWind Technical Services LLC in this clip from Harvest Video …

The Exporter of the Year Award is given to a business that has grown sales, added new employees, and successfully entered international markets. NorthWind was started by Mike and Marlene Bosworth in the basement of their home in 1997. Located in Sabetha, Kansas, NorthWind has grown to employ 35 people and to provide services to companies around the world including businesses in Australia, Thailand, China, Turkey and Italy. Marlene Bosworth accepted the Exporter of the Year Award at the Kansas SBDC E3 Awards ceremony held at the state capitol in Topeka on March 12th.

For the Bosworths, establishing close relationships is an important part of their business – the relationships they have with their employees as well as with their customers. We wish Marlene and Mike – and their extended NorthWind family – all the best as they continue to successfully grow the company and their exports!

Related Story:

Congratulations to Sugar Creek Country Store on Your Emerging Business Award!

Laurie Pieper, Ph.D.

Business Advisor

Washburn University KSBDC

America’s SBDC Kansas

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Celebrating America’s SBDC Day!

We'reOpenAcross the U.S., there are nearly 1,000 America’s SBDC locations proudly serving the small business community – helping people to start, grow and transition their businesses and helping those businesses to compete successfully in the complex of local, regional and global marketplaces.

On America’s SBDC Day, we celebrate our passionate, hardworking small business clients and the knowledgeable, dedicated, people in our network who come together to give small business owners the educational resources, connections and tools that they need to succeed.

In the state of Kansas, we are known as America’s SBDC Kansas or the Kansas SBDC; and our academic host institutions names’ are attached to our centers. We have Kansas SBDCs out of Washburn University, Emporia State University, Fort Hays State University, Johnson County Community College, University of Kansas, Pittsburg State University and Seward County Community College. The Washburn University SBDC is based in Topeka and also has a Manhattan Area Chamber of Commerce Outreach Center and a Glacial Hills Outreach Center (located in Wetmore).

The core service of the Kansas SBDC is providing confidential business advising at no-cost to existing or aspiring Kansas small business owners. We are able to do this because of  support from our academic hosts, the SBA, the Kansas Department of Commerce, and our local funding partners throughout the state.

Small businesses – which are classified as such according to NAICS code, but as a rule of thumb are 500 or fewer employees – are the backbone of our Kansas communities. Their success is vital for thriving towns and cities. When small businesses succeed, they generate employment and sales tax revenues as well as producing products and services. In 2016, Kansas SBDC clients generated/retained 3,240 jobs as a result of our services, did over $117M in sales, and raised over $79M of capital to invest in their businesses.

Our advising services to the existing or aspiring Kansas business owner include: how to start a business, access to capital,  business planning for new and existing businesses, cash flow projections and financial management, market research, market planning, social media marketing and management, business management, government contracting, international trade, technology commercialization, cybersecurity, continuity planning, succession planning, business transitions and business valuation. In addition to advising, we have several fee-based speciality consulting services available.

Throughout the state, we also offer workshops on a regular basis and put on conferences on select topics of importance to the extended small business community. Our Kansas SBDC Cybersecurity Forum, coming up on April 25, 2018, is an example of our commitment to expertise on issues impacting small businesses.

At the Kansas SBDC, we are proud of our clients and of the work that we do to help them achieve their goals. (Many client success stories are featured on this blog and on the websites and social media of our Kansas SBDC centers.) Thank you to our clients and to our funding partners for enabling us to do the work that we do!

Laurie Pieper, Ph.D.

Business Advisor

Washburn University Small Business Development Center

America’s SBDC Kansas


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Congratulations to Sugar Creek Country Store on Your Emerging Business Award!

DanHCongratulations to Sugar Creek Country Store on its Kansas SBDC Emerging Business of the Year Award from the WU KSBDC!

Awards are given on the basis of a new business’s being a successful business, having overcome hurdles to get there and being a good community citizen.  Located on H. 24 in St. Mary’s, Kansas, Sugar Creek is a bulk-food retail store with a gourmet deli and ice cream counter, all housed in an exquisitely restored historic building. Owned by Dan and Jen Hohman, Sugar Creek is coming up on its second anniversary in business this summer. Sugar Creek was honored on Monday, March 12th in a ceremony at the state capitol in Topeka along with 16 other emerging, existing or exporting businesses across the state of Kansas. The Hohmans were presented with their award by Rep. Francis Awerkamp.

See photos of the store and read more about Sugar Creek

Congratulations to Dan, Jen and the whole Hohman family. You should feel proud of the award. We at the WU KSBDC have enjoyed working with you and look forward to continued work together. Best wishes for your future successes!

(Photo top: Dan in the Kansas House of Representatives with daughter Philomena and son Henry – both of whom work at the store.)

Related story:

Congratulations, Toto’s Tacoz!

Laurie Pieper, Ph.D.

Business Advisor


America’s SBDC Kansas

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Kansas SBDC Cybersecurity Forum


On April 25, 2018, the Kansas SBDC is putting on a Cybersecurity Forum in Manhattan, KS. Small businesses are increasingly targets of cyberattacks, with 60% of those going out of business within 6 months and the average cost of recovery being $117,000 according to the National Cyber Security Alliance.

The Kansas SBDC brings together experts – see list at bottom of article – from various fields to help educate business leaders, management and small business owners in Kansas about cybersecurity risks and corresponding issues. The goals of the forum are (1) to elevate the level of discussion in our community about cybersecurity in order to reduce the exposure of small businesses to cybersecurity threats and (2) to connect small businesses with available resources.

Attendees will gain an appreciation of what are the risks, how to defend against and mitigate the risks, information security basics, employee management, policy and training issues, legal issues, budgeting for cybersecurity and return on investment, how to recover from security breaches, and what to expect in the rapidly evolving area of cyber threats and regulations going into the future. Industry-specific information will also be presented in breakout sessions for medical service providers and related businesses, financial services, government contractors, manufacturers, ag businesses and unmanned aerial systems, manufacturers, and micro-businesses.

The Kansas SBDC Cybersecurity Forum aims to educate people who do not have a technical background about cybersecurity and the issues that surround it. Examples of people who should attend this event include business owners and management, HR professionals and anyone handling confidential or sensitive information (e.g., attorneys and accountants), leadership in the extended business community, and anyone who would benefit from the industry-specific breakout-sessions that are included in the program. This event is a valuable opportunity for the extended business community to learn about cybersecurity and important related topics.

Speakers, Panelists and Panel Moderators:

  • Gina Becker, Vice President at DynaSim Technical Services, Inc.
  • Amy Billinger, Partner at Anneal Initiative, Inc.
  • Leslie Carter, Business Line Systems Analyst II, Commerce Bank
  • Brian Dennis, Director of the Kansas SBDC Cybersecurity Center
  • Robert Dewhirst, Manager of Cybersecurity, Disaster Recovery and Continuity at Security Benefits, Inc.
  • Jim Flynn, Director of Information Security at Civic Plus
  • Justin Geering, President of InterKan.Net
  • Chris Gilbert, CIO, Bankers Bank of Kansas
  • William Gold, Information Systems Leader at Meadowlark Hills
  • Danielle Hall, Deputy State Administrator, State of Kansas
  • John Haverty, Assistant Director of User Services, Washburn University
  • Jeremy Heit, Director of Infrastructure Services, KSU Foundation
  • Jeremy Jackson, Partner Anneal Initiative, Inc
  • Darrin Jones, Special Agent In Charge FBI, KC Office (Keynote Speaker)
  • Karl Klein, Regional Director of the Washburn University Kansas SBDC
  • Scott Minneman, COO, Redi Systems, Inc.
  • Chuck Mioni, IT Security Analyst, Washburn University
  • Matthew Moriarty, Senior Associate Attorney with Koprince Law, LLC
  • Dr. Dmitri Nizovtsev, Professor of Economics, Washburn University
  • Dr. Laurie Pieper, Business Advisor, Washburn University Kansas SBDC
  • Dr. Gary Pratt, Chief Information Officer, Kansas State University
  • Lisa Roberts, Associate Director of the Kansas SBDC
  • Benjamin Roe, Lead Engineer, Booz, Allen, Hamilton Strategic Innovation Group
  • Joseph Schmidt, Special Agent, IRS Criminal Investigation Division
  • Dan Strom, Managing Consultant at Sure Defense, Kansas Farm Bureau
  • Jill Tillery, Channel Account Manager, WatchGuard
  • Ashley Urban, Legacy Solutions Insurance
  • Elisa Waldman, Regional Director of the Johnson County Community College Kansas SBDC
  • Dr. Stephen Welch, Professor, Dept. of Agronomy, Kansas State University
  • Tracilla Wilnerd, LTA Taxpayer Advocate Service Internal Revenue Service
  • Jeff Wright, Regional Sales Manager, REDI Systems, Inc.

More information and online registration are available here. For further assistance, call (785) 234-3235. We hope to see you at the event!

The sponsors for the Kansas SBDC Cybersecurity Forum:  America’s SBDC Kansas, Washburn University Kansas SBDC, the Kansas SBDC Cybersecurity Center, WatchGuard, Kansas Farm Bureau Sure Defense, WTC, Pottawatomie County Economic Development, the Manhattan Area Chamber of Commerce, the Junction City Area Chamber of Commerce – Economic Development and Membership Services Divisions,  Central National Bank, Commerce Bank, Anneal Initiative Inc., Legacy Solutions Insurance, Redi Systems Inc., Civic Plus, DynaSim Technical Services Inc., HRMN, the SBA and the Kansas Department of Commerce. Thank you to the people and organizations and businesses contributing toward making this event a success!

Laurie Pieper, Ph.D.

Business Advisor

Washburn University Kansas SBDC

America’s SBDC Kansas



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Employee Retention for Trades and Construction Companies: Hire Right, Manage Well, Reward & Look Forward


The costs to a company of high turnover in skilled employees can be significant, affecting both gross revenues and expenses. Recently, one of our advisors from the Kansas SBDC sent out a request to the rest of us for suggestions that he might pass along on how to improve employee retention for trades and construction companies. Amongst us, we generated a number of tips that can be grouped into four general categories: hire right, manage well, reward, and look forward.  While this article was written with construction and trades in mind, many of the recommendations for employee retention are broadly applicable. Kansas SBDC advisors throughout the state can work with small business owners on bullet items listed under these headings and/or help identify further resources for assistance on matters that impact employee retention. (This is just an example of the types of services that we offer to help Kansas small businesses thrive.)

Hire Right

  • Avoid poor hires. Understand the desired skills, qualifications, and characteristics that you are looking for in a future employee before you advertise, interview, and hire for a particular position.  Try not to hire out of desperation. In addition to creating problems, an employee who does not perform well can cause good workers to leave your company.
  • Use existing employees as a source of referrals. Someone who is a good performer and quality team member is likely to understand what it takes to be an appropriate fit for the company and will value the opportunity to contribute to hiring efforts.
  • Set appropriate barriers for entry. Setting barriers too high will make it difficult to hire, but setting them too low might make existing employees feel undervalued – or worse, worried for their safety. Pre-employment (and on-going) drug screening, e.g.,  may be important for your company.
  • Utilize available resources. For example, KansasWorks can assist with functions such as employee recruitment, assessment and screening.

Manage Well

  • Practice good employee onboarding. Educate new employees about potential hazards and safety precautions. Explain your company values and work culture. Explain to new employees how they fit into the company and why their work is important. Encourage communication.
  • Communicate expectations. Convey clear, detailed, accurate information about what is expected with respect to what is supposed to be done, to what quality level, and by when. It is frustrating for employees to be corrected or have their work re-done by employers when the performance expectations were not clearly set.
  • Allow managers to manage. If you have chosen good managers, then support their decisions and don’t intervene unnecessarily. Interference causes confusion and frustration.
  • Have clear processes. For example, having a clear process on how to make changes (to make a customer happy) after a job has been bid helps employees on a job site know what to do so that they feel more effective.
  • Pay attention to company culture. Practice leadership skills that create a positive culture.
  • Get rid of bad employees. Poor attitude, inconsistent job performance, lack of attention to details and instructions, or general unreliability in one employee can decrease productivity and undermine morale causing other employees to quit – or even worse, create hazardous work conditions or unsafe products.
  • Care about safety. There are many reasons for caring about employee safety, just one of which is that employees have no reason to feel loyal to a company that does not make this a priority.


  • Offer competitive wages. Information about wages for specific occupations in locations throughout Kansas is available from the Kansas Department of Labor. To illustrate, according to KDOL, in 2017, there were 1,460 construction trades jobs in the Manhattan area. Compensation was $28,559 annual salary ($13.43/hr.) for entry level positions. The mean annual salary was $40,921 ($19.67/hr.). The median salary was $37,636 ($18.09/hr.). For experienced workers, annual salary was $47,103 ($22.65/hr).  More fine-grained information is also available, e.g., for dry-wall installers, electricians, plumbers, roofers, cement masons and concrete finishers, and so forth. It is wise to know what is reasonable and competitive compensation and there are resources available for acquiring this information.
  • Offer benefits. Even if your company is too small to be required to offer benefits, this is something worth considering. Health insurance and retirement plans are highly desirable. Flex time and paid vacation days also appeal to many workers. Try to figure out what benefits you can offer that your employees would most appreciate.
  • Acknowledge contributions and work well-done. Buy lunch now and then or a pizza after work. Give a gift-card or a bonus for hitting certain benchmarks or for potential job candidate referrals.

Look Forward

  • Be a good coach. For example, help an employee see how staying with his/her employment might play a major role in achieving his/her dream of homeownership.
  • Show how a particular job might fit into a path of career advancement and taking on leadership roles.
  • Support opportunities for your employees to upgrade their skills.
  • Don’t get stuck in time. Stay abreast of workforce trends, new technologies, and improved processes so that employees take pride in the company and are not frustrated by competitors moving ahead.
  • Manage your finances responsibly. A company that is poorly run financially can give employees cause for concern and reason to look for work elsewhere out of worry for their future.
  • Have a succession plan. Employees might worry about what would happen to the company if the business owner or key manager were to leave the company (e.g., to retire or pass away). Having a plan for how the company will continue and move forward can reassure employees that the business has a future.
  • Consider an Employee Stock Option Plan. Due to the cost, this is not an option for every business, but in the right circumstances, it can enable a small business to retain employees, include them in important decisions, and grow the company. According to the National Center for Employee Ownership, “ESOPs are most commonly used to provide a market for the shares of departing owners of successful closely held companies, to motivate and reward employees, or to take advantage of incentives to borrow money for acquiring new assets in pretax dollars.”

It is important for small businesses to be proactive about retaining valuable employees. In addition to the expense of hiring and training, turnover costs in terms of loss of knowledge, productivity, time, energy, and morale can be detrimental  to a company.  By appreciating potential effects of turnover and – pardon, the pun – effectively employing practices to support employee retention, small businesses should be better positioned to hold on to their valuable skilled workers and to be better for it in the long run.

Related Posts & Links to Further Information

Kansas Department of Labor 2017 Wage Report Search Tool

Wages for Construction & Extraction Jobs by County in Kansas

3 Tips for Employee Retention in the Construction Industry

Lower Your Construction and Skilled Employee Turnover

How to Retain Top Employees in the Construction Industry

18 Ways Contractors Can Improve How They Hire and Fire Workers

Improving Hiring and Retention with Employee Communication

Incumbent Worker Training

Registered Apprenticeships


The Dream Manager by Matthew Kelly

Social Media & Employer Brand

Know and Manage Your Employer Brand

How Small is Too Small for an ESOP

How an Employee Stock Ownership Plan Works

Cultivating Employee Engagement for Remote Employees

Note: thank you to the Kansas SBDC Advisors who contribution suggestions and participated in the conversation that led to this post.

Laurie Pieper, Ph.D.

Business Advisor


America’s SBDC Kansas


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