What Social Media Platforms are Right for My Business?

Social media has grown into an engaging and powerful tool for business owners, but with so many options to choose from, it can be difficult to know what social media platform is right for your business. So how do you know which ones to use? Well, it all depends on your business goals and target audience. Below are a list of the most popular social media platforms today, and what each one can bring to your business:


screen-shot-2016-12-19-at-11-18-58-amWith over 1.7 billion users, Facebook is easily the most popular and powerful platform on the market today. It also has the best data on its users than any other platform, giving your business access to more in-depth information about your customer base. That being said, while there are some major advantages to Facebook, there are also disadvantages. One major disadvantage being that organic audience reach through Facebook has been declining over the years. It’s more difficult for businesses to reach their customer base without dishing out some serious cash for marketing. To learn more about Facebook Business, go to https://www.facebook.com/business/


screen-shot-2016-12-19-at-11-22-32-amTwitter is a little more complex platform to use than Facebook, and requires more of your attention. Generally, if you post about 4-5 engaging and interesting posts per week on Facebook (as well as responding to any client/customer inquiries and concerns), then you’re keeping yourself pretty active on the site. However, Twitter bases everything in real time, so you have to dedicate more time to posting, retweeting, sharing, polling and using proper hashtags if you want any of your content to be seen (usually this means posting 3-5x per DAY.) While that might seem like a lot of work to put into a social media site, Twitter is a great way to see what’s trending in your area, as well as a great platform for B2B marketing and engaging directly with your client base. To find out if Twitter is right for your business, visit https://business.twitter.com/en.html


screen-shot-2016-12-19-at-11-19-05-amInstagram is a visual platform based entirely on photos and videos. Owned by Facebook, it has over 400 millions users who generally post about travel, food, art, music, fashion, and similar subjects. If you have a business that allows you to create engaging and visually appealing posts, Instagram is a great platform. This platform is also rooted in hashtags. With a 30 hashtag maximum for each post (and it’s highly recommended you have as close to 30 hashtags per post as possible), you can reach out to both popular and niche audiences, depending on what hashtags you use. Even if your business industry is vastly underrepresented, using the right hashtags can help boost the odds that your content will be seen. Keep in mind, with this platform, you can only post content through the app on your smartphone. A desktop version of Instagram can be accessed, but you are only able to scroll through others’ content; you can’t post anything. Learn more at https://business.instagram.com/getting-started/


screen-shot-2016-12-19-at-11-18-40-amLike Instagram, Pinterest is a visual platform. The vast majority of Pinterest users are female, so if your business’s target audience is mostly women, this is a platform you will want to check out. Pinterest is composed of digital billboards where you can categorize topics and “pin” relevant content into those categories. It’s a very visual platform that is low maintenance in terms of post frequency. A golden rule to remember with Pinterest is to keep your billboards and categories clean, simple and easy to navigate. There are a lot of neat ways in which a business can use Pinterest. To learn more, visit https://business.pinterest.com/en

There are several platform options out there for businesses. Once you find what works for your business, it’s important to set aside time throughout the week to respond to customer inquiries, do some B2B marketing, and post thoughtful, interesting content. Don’t overload yourself on too many sites, this can lead to poorly managed accounts that do nothing to represent your business in a positive light. Choose one or two platforms that work for your business and master those platforms. Social media can only benefit you if you stay relevant, engaged and involved.

Mindy Lee
Advisor/Marketing Coordinator

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1 Response to What Social Media Platforms are Right for My Business?

  1. Pingback: Social Media and Employer Brand | WASHBURN UNIVERSITY KSBDC

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