Monthly Archives: January 2017

How to Handle a Public Relations Crisis

You don’t have to run a multi-billion dollar corporation to worry about your reputation and brand image – even the smallest of businesses can land themselves in a public relations nightmare. Even on the local level, mishandling a PR crisis … Continue reading

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Know and Manage Your Employer Brand

A group of concerns that I hear about frequently when talking with small business owners and community leaders in our area is difficulty with hiring and retaining the right employees. There are a number of strategies that can be taken … Continue reading

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Marketing Your Business for Valentine’s Day

Valentine’s Day is a holiday that rakes in over $18 billion a year. Small business owners may feel like this is a holiday for just florists and jewelers, but there are several ways that a small business can take advantage … Continue reading

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Can Social Media Boost Employee Productivity?

Sounds like a silly question, right? If you were to pluck 10 people off the street and ask them the same question, 90% would likely say ‘no’. Usually when people hop on social media, there are a number of reasons … Continue reading

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Midlife Entrepreneurship

In recent years, there have been a number of media reports proclaiming that by age 50, or even age 45, people in the U.S. are considered “unemployable”. The designation refers to the fact that people in this age range (and … Continue reading

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Should Small Businesses Have a Social Media Policy?

Many small businesses do not have a social media policy and there are a number of reasons for this. First there is a lack of awareness of what it is and why a small business might need one. Second, small … Continue reading

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Mindful Productivity Tips for 2017

Being mindful about how we use our time and use our energy can help us accomplish the things that we want to accomplish and make it feel manageable in the process. Here are some easy tips to follow for a … Continue reading

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