This Tote Bag Shows Why Fonts Matter

When it comes to designing marketing materials, something I’ve noticed with a lot of small businesses is a disregard for using proper fonts. I get it. Thinking about fonts is probably not at the top of your list when you’re trying to run your business and roll out promotions for your products and services, but it would surprise a lot of people to learn just how important it is to choose the right font. The following story exemplifies the reason why.

Online retail store BelleChic garnered a lot of attention lately with their new tote bag. Twitter users posted photos of the bag that was supposed to say “MY FAVORITE COLOR IS GLITTER,” but if you’re like a lot of people, “glitter” may not be the word you read:

Screen Shot 2017-07-25 at 7.26.40 AM

Your eyes aren’t playing tricks on you. A lot of people saw this tote bag and read the words “MY FAVORITE COLOR IS HITLER,” and it didn’t receive the kind of attention I’m sure the company was hoping for:

Screen Shot 2017-07-25 at 7.36.39 AM

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Screen Shot 2017-07-25 at 7.37.03 AM

Moral of the story: Fonts are extremely important. Choose wisely.

To learn more about design and fonts, check out the 5 Rules of Design.

Mindy Lee
Advisor/Marketing Coordinator
Washburn University
America’s SBDC

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