How do you know it’s time to update your website? Something to keep in mind is that when it comes to redesigning a website, there is no specific timeline that needs to be followed.
According to Christian Riggs, president of Riggs Creative Group, a user-experience design and website development firm in San Diego, there are a variety of factors that may help a business owner decide whether or not to redesign their website.
“You’ve got new branding and color standards, and you need to make sure your new look extends to your website. Your bounce rates are extremely high, meaning people visit but few convert; a well-thought-out redesign can turn this around. Or your business has grown, and plans call for new products and services; your site’s design may need to reflect that change. Last, your customers complain about your site, claiming that it looks outdated or doesn’t work well.”
Redesigning a website is one thing, but how do you know if you should build a new website from the ground up? Something to consider is how your website appears on mobile devices. If your website is not mobile-friendly, this can create an issue with potential customers. According to Smart Insights, 80% of internet users own a smartphone. We have reached a time in the digital age where it is imperative that a business have a mobile-friendly website.
Another issue to consider is whether or not your current website was built using Flash. Flash can slow down your website and a lot of mobile and desktop devices do not support Flash.
If you find that you need to completely rebuild your website from scratch, check out Tips for Building Your Small Business Website. However, if you’re lucky enough that you find your website simply needs redesigned, something to consider is getting your customers involved in the redesign process.
Reach out to them for feedback on your current website and learn how you can make it more user-friendly. Once you address these initial concerns, launch your newly redesigned site and reach out to your customers once again for feedback. You want to reach a point with your website where it can evolve over time to give your customers a user-friendly experience without drastically changing the look and feel of the site.