About 2 years ago, Hilary Santana set a goal of opening her own pilates studio. She wanted to have a studio where she could bring together the things that she needed for the types of exercise that she enjoyed that were missing from gyms. On September 1st, she made that goal a reality! At Little Apple Pilates, Hilary offers classes and private instruction in pilates, aerial hammocks, silks, TRX, Barre, and hot yoga. (While I was there, she gave me a demonstration of free-flowing aerial techniques for stretching and strength building.)
Hilary’s love of pilates owes to the way that it feels. Hilary, who is a kinesiologist and has been a pilates instructor for 6 years, always felt let down by other types of exercise – “it always felt like there was something missing.” Pilates, though, according to Hilary, “feels like it gives you an instruction manual for your body – its individual biomechanics.” Her exercise philosophy is that “you should work out to love your body, not to punish it.” Exercise shouldn’t hurt or cause injury.
Hilary came to the KSBDC for assistance with her business plan. The hurdles that she needed to overcome to open the business were finding the right location, putting together the necessary funding, and educating people about what pilates is and how it differs from other forms of exercise in order to develop clientele.
Hilary is thrilled to finally have her own studio. Her two pieces of advice to other people interested in starting a new business: “you can’t skip steps — and never stop learning!”
Congratulations, Hilary! Wishing you success with Little Apple Pilates!
Laurie Pieper, Ph.D.
Washburn University KSBDC
America’s SBDC Kansas