Why Attending Conferences is Good for Your Business

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It is no secret: small business owners are busy people and often feel like they don’t have the time to do everything. Attending conferences can fall onto their list of things I wish I had time for but don’t, especially in this day and age when there is such a plethora of information available online. Professional development, however, is important for business owners and, in many cases, for their employees as well.

Here are a few reasons why attending conferences can be good for you, your employees, and your business:

• Interaction with other people at live professional events can be energizing and make people feel even more committed to success.

• Conferences provide opportunities to learn new information or skills, inspire people to try new things, and have a better sense for how to deal with challenges along the way.

• Sometimes you need to get outside of your business- your “box” – to think outside of the box.

• You can connect with resources that you might otherwise never connect with.

• Presenters at conferences are knowledgeable and willing to share their experiences – both successes and challenges.

• Investment in yourself and in your employees is important for personal satisfaction with the workplace.

The Kansas SBDC is hosting a Rural and Independent Innovators Conference in Manhattan on January 28th and 29th.  RIIC will take attendees through the lifecycle of getting from idea to commercialization and will enable them to connect with valuable resources and inspiring entrepreneurs. Two weeks away, we are excited about the enthusiasm that the participants are already demonstrating and about the positive outcomes that this conference will help support! Register here.

RIIC is sponsored by: Washburn University SBDC, America’s SBDC Kansas, North Central Regional Planning Commission, NCKCN, Networks Plus, Central National Bank,  Junction City & Geary County Economic Development Commission,  Manhattan Area Chamber of Commerce, Pottawatomie County Economic Development Corporation, U.S. Small Business Administration, Kansas Department of Commerce, USDA Rural Development and K-State Technology Development Institute

Laurie Pieper, Ph.D.

Business Advisors

Washburn University SBDC

America’s SBDC Kansas

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