Crowdfunding might be right for your business if you don’t qualify for a commercial loan (e.g., because you haven’t developed a credit history or don’t have collateral), if you are good at social networking in particular and networking in general, or if it can be utilized as a marketing tool to generate a lot of buzz about your products, services or technology.
Before deciding to launch a crowdfunding campaign, if its success is important to you, then do everything that you can to prepare to achieve your funding target. Most crowdfunding campaigns fail: slightly less than 1 in 3 reaches their financial goals. In many cases this is due to lack of advance planning and preparation.
Here are 8 things to do before you pitch for money on a crowdfunding platform.