Category Archives: social media/marketing

8 Things to Do Before Launching a Crowdfunding Campaign

Crowdfunding might be right for your business if you don’t qualify for a commercial loan (e.g., because you haven’t developed a credit history or don’t have collateral), if you are good at social networking in particular and networking in general, … Continue reading

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Growth Resources for Women-Owned Small Businesses

Recently, I attended a conference for entrepreneurs, business support resource professionals, angel investors and venture capitalists. One of the themes that came up repeatedly was that communities in which female entrepreneurs thrive have healthy business ecosystems – with cause and … Continue reading

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9 Holiday Tips for Small Businesses

For many small businesses – notably, but not exclusively, those in retail and hospitality – the holiday season is an important time not only because of the impact that it has on short-term sales but also because how a business … Continue reading

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Does Your Website Need an Update?

How do you know it’s time to update your website? Something to keep in mind is that when it comes to redesigning a website, there is no specific timeline that needs to be followed. According to Christian Riggs, president of … Continue reading

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This Tote Bag Shows Why Fonts Matter

When it comes to designing marketing materials, something I’ve noticed with a lot of small businesses is a disregard for using proper fonts. I get it. Thinking about fonts is probably not at the top of your list when you’re … Continue reading

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Social Media and Employer Brand

In the age of social media ubiquity, the world of hiring has undergone (and continues to undergo) drastic changes. Instead of searching newspaper classifieds, many job seekers now do Google searches, check out sites such as Indeed.com and Glassdoor.com, check … Continue reading

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Should Small Businesses Have a Social Media Policy?

Many small businesses do not have a social media policy and there are a number of reasons for this. First there is a lack of awareness of what it is and why a small business might need one. Second, small … Continue reading

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