Category Archives: social media/marketing

Social Media and Employer Brand

In the age of social media ubiquity, the world of hiring has undergone (and continues to undergo) drastic changes. Instead of searching newspaper classifieds, many job seekers now do Google searches, check out sites such as Indeed.com and Glassdoor.com, check … Continue reading

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Should Small Businesses Have a Social Media Policy?

Many small businesses do not have a social media policy and there are a number of reasons for this. First there is a lack of awareness of what it is and why a small business might need one. Second, small … Continue reading

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Choosing a Website Host

One of the biggest challenges a small business can face is creating a website. If you don’t have the money to hire an outside source to build your website for you, it seems the only thing left to do is … Continue reading

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Guerrilla Marketing for your Business

Advertising can be an expensive path to travel down, especially as a small business with a very limited budget. Getting a 30-second ad on a radio station can cost you anywhere from a couple hundred to a couple thousand dollars, … Continue reading

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What Social Media Platforms are Right for My Business?

Social media has grown into an engaging and powerful tool for business owners, but with so many options to choose from, it can be difficult to know what social media platform is right for your business. So how do you … Continue reading

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How Oversharing on Social Media Could Cost You Your Job

We all have that one friend that tends to share way too much information on Facebook (in my case, it’s likely about 40% of people on my friends list that are guilty of this, if not more). With the rise … Continue reading

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