Tag Archives: business blog

This Tote Bag Shows Why Fonts Matter

When it comes to designing marketing materials, something I’ve noticed with a lot of small businesses is a disregard for using proper fonts. I get it. Thinking about fonts is probably not at the top of your list when you’re … Continue reading

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Mindful Productivity Tips for 2017

Being mindful about how we use our time and use our energy can help us accomplish the things that we want to accomplish and make it feel manageable in the process. Here are some easy tips to follow for a … Continue reading

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Choosing a Website Host

One of the biggest challenges a small business can face is creating a website. If you don’t have the money to hire an outside source to build your website for you, it seems the only thing left to do is … Continue reading

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Guerrilla Marketing for your Business

Advertising can be an expensive path to travel down, especially as a small business with a very limited budget. Getting a 30-second ad on a radio station can cost you anywhere from a couple hundred to a couple thousand dollars, … Continue reading

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Thinking about Closing Your Business?

Deciding to close a business that you have put your heart, soul, time and energy into can be a difficult decision. Even if your business is profitable, there may be reasons why you might elect to close doors. Here are … Continue reading

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What Social Media Platforms are Right for My Business?

Social media has grown into an engaging and powerful tool for business owners, but with so many options to choose from, it can be difficult to know what social media platform is right for your business. So how do you … Continue reading

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12 End of Year Tips for Small Businesses

This time of year can be hectic for small business owners. Therefore, it can be tempting to pay attention to nothing but getting through the holidays and to put off everything else until the beginning of the new year. Nevertheless, … Continue reading

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An Interest in Habits

I find habits endlessly fascinating. My interest in the subject first began when I was a philosophy student reading Aristotle’s Nicomachean Ethics. Aristotle described virtues (such as magnanimity) and vices (such as irascibility) as dispositions of character formed by how … Continue reading

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Want to be a great leader? Learn to laugh at yourself.

Can using self-deprecating humor make you a more likable and successful leader? According to a study conducted by researchers at Seattle University, yes, it can.  In a 2013 study, 155 business students were placed into one of four humor conditions: … Continue reading

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Do Good: Tips for Cause Marketing

Before we dive into how a business can get into cause marketing, first we need to answer the question what is cause marketing? Cause marketing is defined as “a type of marketing involving the cooperative efforts of a for-profit business and … Continue reading

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