Tag Archives: company

Does Your Website Need an Update?

How do you know it’s time to update your website? Something to keep in mind is that when it comes to redesigning a website, there is no specific timeline that needs to be followed. According to Christian Riggs, president of … Continue reading

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This Tote Bag Shows Why Fonts Matter

When it comes to designing marketing materials, something I’ve noticed with a lot of small businesses is a disregard for using proper fonts. I get it. Thinking about fonts is probably not at the top of your list when you’re … Continue reading

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Congratulations and Good Luck to Loretta’s Artisanal Bakery & Cafe

Congratulations to Loretta Lopez on the opening of Loretta’s Artisanal Bakery and Café Loretta came to the Kansas SBDC at WU for assistance with writing a business plan for starting her bakery and for navigating the logistics of starting a … Continue reading

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Should Small Businesses Have a Social Media Policy?

Many small businesses do not have a social media policy and there are a number of reasons for this. First there is a lack of awareness of what it is and why a small business might need one. Second, small … Continue reading

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Guerrilla Marketing for your Business

Advertising can be an expensive path to travel down, especially as a small business with a very limited budget. Getting a 30-second ad on a radio station can cost you anywhere from a couple hundred to a couple thousand dollars, … Continue reading

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Thinking about Closing Your Business?

Deciding to close a business that you have put your heart, soul, time and energy into can be a difficult decision. Even if your business is profitable, there may be reasons why you might elect to close doors. Here are … Continue reading

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An Interest in Habits

I find habits endlessly fascinating. My interest in the subject first began when I was a philosophy student reading Aristotle’s Nicomachean Ethics. Aristotle described virtues (such as magnanimity) and vices (such as irascibility) as dispositions of character formed by how … Continue reading

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Want to be a great leader? Learn to laugh at yourself.

Can using self-deprecating humor make you a more likable and successful leader? According to a study conducted by researchers at Seattle University, yes, it can.  In a 2013 study, 155 business students were placed into one of four humor conditions: … Continue reading

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Do Good: Tips for Cause Marketing

Before we dive into how a business can get into cause marketing, first we need to answer the question what is cause marketing? Cause marketing is defined as “a type of marketing involving the cooperative efforts of a for-profit business and … Continue reading

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Do You Know the Real Value of Your Business?

Do you know the real value of your business? I, myself, did not give serious thought to the actual value of my business until I was getting ready to sell it. Prior to that point, like many small business owners, … Continue reading

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