Tag Archives: marketing

This Tote Bag Shows Why Fonts Matter

When it comes to designing marketing materials, something I’ve noticed with a lot of small businesses is a disregard for using proper fonts. I get it. Thinking about fonts is probably not at the top of your list when you’re … Continue reading

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Toto’s Tacoz: Existing Business of the Year

On March 14, Toto’s Tacoz!  was given the Existing Business of the Year Award for Washburn University KSBDC. Congratulations, Toto’s. We are very proud of you! I remember when Toto’s Tacoz! first opened in 2005 and several of my friends were … Continue reading

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Twitter Etiquette for Small Business

So you decided that your business needs a Twitter account. That’s great! Twitter is a pretty useful tool that allows you to send out meaningful content in short, 140-character “bursts” to the world in real time. There are a lot … Continue reading

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Raking Leaves: A Lesson in Life – Work Balance

Last weekend, when we were enjoying the most pleasant mild weather, I decided to seize the opportunity to do some yard work. A good friend of mine has two tween-age daughters who are always looking for spending money, so I … Continue reading

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Should Small Businesses Have a Social Media Policy?

Many small businesses do not have a social media policy and there are a number of reasons for this. First there is a lack of awareness of what it is and why a small business might need one. Second, small … Continue reading

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Mindful Productivity Tips for 2017

Being mindful about how we use our time and use our energy can help us accomplish the things that we want to accomplish and make it feel manageable in the process. Here are some easy tips to follow for a … Continue reading

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Choosing a Website Host

One of the biggest challenges a small business can face is creating a website. If you don’t have the money to hire an outside source to build your website for you, it seems the only thing left to do is … Continue reading

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