Tag Archives: marketing

National Preparedness Month

September is National Preparedness Month, and with the lower half of the country still recovering from Hurricane Harvey and Hurricane Irma, a lot of businesses that were devastated by the storms are looking ahead to a long road of rebuilding. … Continue reading

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Does Your Website Need an Update?

How do you know it’s time to update your website? Something to keep in mind is that when it comes to redesigning a website, there is no specific timeline that needs to be followed. According to Christian Riggs, president of … Continue reading

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This Tote Bag Shows Why Fonts Matter

When it comes to designing marketing materials, something I’ve noticed with a lot of small businesses is a disregard for using proper fonts. I get it. Thinking about fonts is probably not at the top of your list when you’re … Continue reading

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Toto’s Tacoz: Existing Business of the Year

On March 14, Toto’s Tacoz!  was given the Existing Business of the Year Award for Washburn University KSBDC. Congratulations, Toto’s. We are very proud of you! I remember when Toto’s Tacoz! first opened in 2005 and several of my friends were … Continue reading

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Twitter Etiquette for Small Business

So you decided that your business needs a Twitter account. That’s great! Twitter is a pretty useful tool that allows you to send out meaningful content in short, 140-character “bursts” to the world in real time. There are a lot … Continue reading

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Raking Leaves: A Lesson in Life – Work Balance

Last weekend, when we were enjoying the most pleasant mild weather, I decided to seize the opportunity to do some yard work. A good friend of mine has two tween-age daughters who are always looking for spending money, so I … Continue reading

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Should Small Businesses Have a Social Media Policy?

Many small businesses do not have a social media policy and there are a number of reasons for this. First there is a lack of awareness of what it is and why a small business might need one. Second, small … Continue reading

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