Tag Archives: research

Do Good: Tips for Cause Marketing

Before we dive into how a business can get into cause marketing, first we need to answer the question what is cause marketing? Cause marketing is defined as “a type of marketing involving the cooperative efforts of a for-profit business and … Continue reading

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7 Deadly Sins of Social Media

1. Mixing up personal and business accounts KitchenAid learned just how much a simple tweet mix-up can cause a backlash of epic proportions. During the 2012 debates, President Obama mentioned his grandmother and the health problems she faced before her … Continue reading

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Tips for Building Your Small Business Website

Since I started working at the SBDC, I’ve been rather surprised at the number of people who don’t have a website for their business. Having a proper website not only provides legitimacy to your business, but also gives your customers … Continue reading

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“What’s Your Exit Strategy?”

A couple of years after I opened my small business, one of my customers – a gentleman who, prior to his retiring, had been a top executive at a major corporation – asked me what my exit strategy was. Confused … Continue reading

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