Tag Archives: SBDC

12 End of Year Tips for Small Businesses

This time of year can be hectic for small business owners. Therefore, it can be tempting to pay attention to nothing but getting through the holidays and to put off everything else until the beginning of the new year. Nevertheless, … Continue reading

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An Interest in Habits

I find habits endlessly fascinating. My interest in the subject first began when I was a philosophy student reading Aristotle’s Nicomachean Ethics. Aristotle described virtues (such as magnanimity) and vices (such as irascibility) as dispositions of character formed by how … Continue reading

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Want to be a great leader? Learn to laugh at yourself.

Can using self-deprecating humor make you a more likable and successful leader? According to a study conducted by researchers at Seattle University, yes, it can.  In a 2013 study, 155 business students were placed into one of four humor conditions: … Continue reading

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Do Good: Tips for Cause Marketing

Before we dive into how a business can get into cause marketing, first we need to answer the question what is cause marketing? Cause marketing is defined as “a type of marketing involving the cooperative efforts of a for-profit business and … Continue reading

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Do You Know the Real Value of Your Business?

Do you know the real value of your business? I, myself, did not give serious thought to the actual value of my business until I was getting ready to sell it. Prior to that point, like many small business owners, … Continue reading

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7 Deadly Sins of Social Media

1. Mixing up personal and business accounts KitchenAid learned just how much a simple tweet mix-up can cause a backlash of epic proportions. During the 2012 debates, President Obama mentioned his grandmother and the health problems she faced before her … Continue reading

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Tips for Building Your Small Business Website

Since I started working at the SBDC, I’ve been rather surprised at the number of people who don’t have a website for their business. Having a proper website not only provides legitimacy to your business, but also gives your customers … Continue reading

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7 Holiday Tips for Small Business Owners

Thanksgiving week has arrived. With it, the holiday season is officially upon us and soon we will be heading into a new year. For small business owners, these six weeks can mean added stress due to seasonal variations in revenues … Continue reading

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Why Does Twitter Matter?

Social media can be overwhelming at times, but if you had to pick one social media site as the most difficult to navigate, it would likely be Twitter. I’ve met all kinds of people, young and old, who struggle with … Continue reading

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Does Your Business Need a Social Media Presence?

The title seems like a silly question, right? It should be obvious; social media has completely dominated in ways people couldn’t have predicted. In fact, according to the Pew Research Center, over 75% of adults have an online presence – … Continue reading

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