Tag Archives: social media

This Tote Bag Shows Why Fonts Matter

When it comes to designing marketing materials, something I’ve noticed with a lot of small businesses is a disregard for using proper fonts. I get it. Thinking about fonts is probably not at the top of your list when you’re … Continue reading

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Social Media and Employer Brand

In the age of social media ubiquity, the world of hiring has undergone (and continues to undergo) drastic changes. Instead of searching newspaper classifieds, many job seekers now do Google searches, check out sites such as Indeed.com and Glassdoor.com, check … Continue reading

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Twitter Etiquette for Small Business

So you decided that your business needs a Twitter account. That’s great! Twitter is a pretty useful tool that allows you to send out meaningful content in short, 140-character “bursts” to the world in real time. There are a lot … Continue reading

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Should Small Businesses Have a Social Media Policy?

Many small businesses do not have a social media policy and there are a number of reasons for this. First there is a lack of awareness of what it is and why a small business might need one. Second, small … Continue reading

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What Social Media Platforms are Right for My Business?

Social media has grown into an engaging and powerful tool for business owners, but with so many options to choose from, it can be difficult to know what social media platform is right for your business. So how do you … Continue reading

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Do Good: Tips for Cause Marketing

Before we dive into how a business can get into cause marketing, first we need to answer the question what is cause marketing? Cause marketing is defined as “a type of marketing involving the cooperative efforts of a for-profit business and … Continue reading

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7 Deadly Sins of Social Media

1. Mixing up personal and business accounts KitchenAid learned just how much a simple tweet mix-up can cause a backlash of epic proportions. During the 2012 debates, President Obama mentioned his grandmother and the health problems she faced before her … Continue reading

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Why Does Twitter Matter?

Social media can be overwhelming at times, but if you had to pick one social media site as the most difficult to navigate, it would likely be Twitter. I’ve met all kinds of people, young and old, who struggle with … Continue reading

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Does Your Business Need a Social Media Presence?

The title seems like a silly question, right? It should be obvious; social media has completely dominated in ways people couldn’t have predicted. In fact, according to the Pew Research Center, over 75% of adults have an online presence – … Continue reading

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How Oversharing on Social Media Could Cost You Your Job

We all have that one friend that tends to share way too much information on Facebook (in my case, it’s likely about 40% of people on my friends list that are guilty of this, if not more). With the rise … Continue reading

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